ULTA stock is down a bit from its peak but the business has been compounding greatly for the last 15 years. I give you 3 factors to consider when contemplating investing in ULTA stock. 1) there is competition, Sephora, 2) international expansion is always a risk and 3) we always have to consider the level of discretionary spending. All in all, investment returns will depend on the management's execution and economic activity.
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